Stories

A good story

It's no secret that we kind of like dogs here at HubSpot. So when a blog dedicated to life as a dog owner came across our radar, it got our attention.

BarkPost, the blog of canine subscription box company BarkBox, is a great example of design for a number of reasons. First, look how easy it is to subscribe — the call to action is right there, above the featured content. The social share icons are easily noticeable, too — and, of course, all in the brand-matching, trustworthy blue.

We also like that BarkPost draws attention to its sister companies, all of which are owned under the Bark & Co portfolio of brands. But at the same time,the blog doesn't hock its own products — rather, it serves as an informational resource to dog parents and lovers alike.